The Politics of Corporate Rebranding

In case you missed it on CNN or in The New York Times, on September 25, 2018, Dunkin’ Donuts, the quick service restaurant chain of 9,000 outlets that has been in operation since 1950 when its first branch was opened in Quincy, Massachusetts, changed its name to “Dunkin.” This came just one day after Weight Watchers, the global giant in weight loss support services and products founded in 1963 by Jean Nidetch, a housewife from Queens, New York, changed its name to “WW.” That two giant U.S.-based food-related corporate entities with more than 125 years of successful sales of goods and services between them announced name changes within one 24-hour period is remarkable.

Love and the Pursuit of Home after War

There is a tendency to think about love as something private—an intimate matter between two people. But as a friend once told me, “You cannot understand Acholi love if you think that it is between two people.” If she is right, and I think she is, then our understanding of the phenomenon of love should consider the wider societal backdrop as well as the particular web of social relations in which lovers find themselves.