Mukbang is Changing Digital Communications

Sitting in a home office filled with stuffed animals, South Korean internet celebrity BJ MBRO alternates between taking bites of barbeque chicken and rice. He’s good humored, and he emphasizes his approval of the food by giving thumbs-up, widening his eyes, and speaking in an upbeat, rhythmic manner as if he were a parent trying to persuade a stubborn young picky eater to try the food.