Doubling Down on “Downtown” in Fresno, CA

Most urban general plans are ambitious pieces of legislation that reflect the dreams of city leaders. In Fresno, CA, ambitious plans manifest in big, splashy ways, as in a recent national headline that declared: “Come See the Future in Fresno, CA.” The geographic midpoint between San Francisco and Los Angeles, the City of Fresno is finally embracing its urban destiny after decades of being a sleepy rural town in the Central Valley.