When I was sent a link to a Snopes article asking, “Did DNA Testing Companies Admit to Altering Tests to ‘Screw with Racists’?” (2017), I knew that my research had become “fake news.” Even though I spent years at UCLA’s Institute for Society and Genetics with professors Aaron Panofsky and Christopher Kelty researching the use of DNA ancestry tests by white supremacists, I was not immune from becoming a vector for online propaganda and conspiracy theories.
In today’s academic environment, community colleges face a combination of challenges that make establishing a relevant and meaningful identity somewhat difficult. These challenges include the question of what we specifically want to define as our community college brand and how we can make that brand fit the needs of the greatest number of today’s students.
The Northern League focused on the civilizational divide between an abstract idea of Europe, Mitteleuropa (Central Europe)–the superior trans-alpine North in the international order of things– which represents a high culture with its implied Germanic and supposedly high race, and the rest of the world, especially Muslims and Africans who are constructed as uncivilized, primitive, and violent. Framing themselves as Europeans as opposed to immigrants, not only compensate for their prestige deficit but also satisfy their bourgeoisie ideology that is based on a self-perception of being civilized, pure, hard-working, and therefore rich people, thereby rescuing them from the label of being a quasi-member of the global precariat.