Sitting in a home office filled with stuffed animals, South Korean internet celebrity BJ MBRO alternates between taking bites of barbeque chicken and rice. He’s good humored, and he emphasizes his approval of the food by giving thumbs-up, widening his eyes, and speaking in an upbeat, rhythmic manner as if he were a parent trying to persuade a stubborn young picky eater to try the food.
In the summer of 2016, during preliminary fieldwork in California, I met with virtual reality (VR) innovators in San Francisco and Los Angeles. I wanted to find out what was happening with this technology in Silicon Valley versus the place Angelenos were beginning to call Silicon Beach. Others were also flowing between these locations.