Businesses want and need anthropologists. It’s time we claimed our skills and told industry leaders what our training and expertise can do for them.
In practice and scholarship, the application of anthropology in and on business has seen substantial growth in recent years. Beyond the industries that employ anthropologists and the scholarly studies, the sheer number of people engaged in the field appears to be increasing exponentially.
In 2018, two new poster series colorfully bursting with depictions of urbanites in extremis appeared on Shanghai’s subways. They advertise competing mobile phone apps that allow users to check out suppliers, buyers, investment companies, and potential employers to suss out the likelihood of being cheated by them.