A post-COVID-19 “return to normal” implies a continuation of the very cultural, linguistic, and economic practices that precipitated the pandemic. Scholars of language and communication must do better.
A small sub-field within medical anthropology has focused on the social organization, power relations, and politics of health policy and systems. This scholarship takes policymakers and health staff—at various levels of the health system—as points of ethnographic entry. This requires a somewhat different epistemological orientation than anthropologists’ usual focus on recipient populations, one which works through the multiple individuals and bureaucracies that produce a culture—such as the culture of biomedicine. High-quality ethnographic work is perhaps the best way of understanding the complex systems that may impede progress in fighting disease or enable the promotion of good health.