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The experience of eating is immersive; all of our senses are engaged when we sit down to eat. But how much can you know about food from its appearance? Can you tell real meat apart from fake meat—just by looking?
The German foodscape has a distinct richness in vegan simulacra of meat and dairy foods—supermarkets and restaurants offer vegan schnitzel, vegan liver pâté, vegan canned tuna, and a dizzying number of vegan yogurts. In my research, I investigate what possibilities fake meat opens up (or closes off) for eaters and explore the social implications of fake(d) meat. What aspects of sensory experience are replicable when one removes the meat from meat? What is lost and what is gained in a meat-free replication of meat? Copycat plant-based products aren’t marketed under a veil of deception; a consumer can easily identify an item made without animal products based on the description and vegan certifications printed on the label. But the products are crafted to mirror as closely as possible the look, feel, and taste of the “real” thing, making possible a one-for-one swap; these meat dupes so effectively mimic the real thing that one need not change the menu.
This photo essay of original Polaroid photographs features both traditional animal-product Christmas market foods and vegan simulacra sold at German Christmas markets in 2023. The captions of each item do not reveal whether the food object is meat or a vegan re-creation, placing you, dear reader, in the position of guessing which is which. Can you tell which is which?
Answers
Vegan: photos 1,2,3,5,6,8,
Not vegan: photos 4,7